Saudi BD is measured by usable commercial evidence, not meetings attended.
We separate activity from achievement. Sending emails, sharing a catalogue or a front-desk hand-off can be recorded, but none of it can be packaged as "progress."
The evidence standard
After a customer visit, three layers of record must remain.
Interaction Record
Customer, contact, role, need, current solution, pain points, technical / commercial / access requirements, barriers, next action and deadline.
Customer Recap
An email or WhatsApp recap within 24 hours confirming what was said, what we do, what they do and by when.
Evidence Attachment
RFQ / BOQ / customer email / meeting invite / WhatsApp / business card / documents / recap. A C-level field note cannot be promoted to a major opportunity on its own.
Evidence levels
"I had a meeting" is not management evidence. An auditable post-meeting commercial record is.
Strong evidence
RFQ / BOQ / formal email / vendor portal / demo request / meeting invitation / quotation request.
Can escalate to Opportunity.
Supporting evidence
WhatsApp conversation / business card / customer file / post-meeting recap / confirmed contact.
Can confirm Progress.
Activity evidence
BD meeting note / site visit record / event interaction.
Counts as Activity only.
"Progress" must become a specific code.
- PR1Decision maker identified
- PR2Need confirmed
- PR3Technical requirement confirmed
- PR4Vendor / access requirement confirmed
- PR5Customer requested info / price
- PR6Qualified meeting completed
- PR7Demo / sample / POC requested
- PR8Vendor process started
- PR9RFQ / formal quotation opportunity
- PR10PO / tender
"No opportunity" must also state why.
- L1No actual need
- L2Wrong customer segment
- L3Wrong contact / decision maker not reached
- L4Product / technical mismatch
- L5Price not competitive
- L6Certification / vendor barrier
- L7Incumbent / approved supplier locked
- L8No budget / wrong timing
- L9Explicit rejection
- L10No response — not the same as no opportunity
Saudi operating model
UNARI manages the collaboration and the project; Saudi execution lands through the local team and an independent execution partner.
UNARI NOVA
China manufacturer intake, Market Access products, project management and technology-ecosystem organization.
On-ground team
Target mapping, customer development, meetings, qualification and pipeline.
Itqan Raseel
An independent Saudi legal entity providing local commercial and technical execution within the agreed project scope.
This operating model does not represent a merger, a subsidiary relationship or a single legal entity.
No evidence, no milestone.
This is the control system behind every paid stage. Start with a 48-hour Saudi Pre-Check.